Troy Palmquist on Building HomeCode Reviews →
Real estate agents spend thousands on technology based on sales demos and forum chatter. Troy Palmquist built HomeCode Reviews to fix that. We asked him why.
Insights on real estate operations, embedded finance, and building a better brokerage.
Real estate agents spend thousands on technology based on sales demos and forum chatter. Troy Palmquist built HomeCode Reviews to fix that. We asked him why.
1.5 million real estate agents in the US are independent contractors without employer health benefits. Here's how forward-thinking brokerages are solving that, and why it's a competitive advantage.
Trust accounting is the single highest-risk function in your brokerage. Here's what you need to know about escrow management, state requirements, and how to stop worrying about audits.
Most brokerages don't know what their back office actually costs. We break down the real numbers: software, staff, compliance, errors, and show where the money goes.
A profile of Upfront co-founder Pierre Calzadilla, drawing on his 20+ years in proptech (Trulia, RealScout, and beyond) to explain why he's building an agent-first financial platform. The piece dives into Upfront's mission of transparency, lower fees, and equitable financial access, with particular focus on underrepresented communities in real estate.
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