News, coverage, and announcements about Upfront.
HousingWire on the long-standing gap in agent benefits — and how brokerages are increasingly partnering with platforms like Upfront to deliver real healthcare coverage to 1099 agents through nationally recognized healthcare providers.
RISMedia names Upfront's three co-founders to its 2026 NewsMakers class — recognition for the industry leaders reshaping residential real estate. The Upfront team is highlighted for building the modern brokerage back office and the financial infrastructure powering it.
Pierre Calzadilla, Upfront co-founder and COO, is named to the Real Estate Almanac's 2026 SP200 Watchlist — a list of the most influential operators and innovators to watch in residential real estate.
Upfront acquires MoxiBalance from MoxiWorks, adding battle-tested back-office and trust accounting capabilities to its platform. Now rebranded as Vero, the product anchors Upfront's end-to-end brokerage operations stack.
Upfront unveils Care, its national healthcare platform built to close the coverage gap for 1099 real estate agents. Available in all 50 states through nationally recognized healthcare providers, with medical, dental, and vision plans and year-round enrollment. Brokerages use it as a recruiting and retention tool; agents get W-2-quality coverage without the W-2.
Inman covers Upfront's launch of Care — a health benefits platform purpose-built for real estate agents. The piece positions Upfront among the fintechs solving the 1099 benefits gap that has long held back brokerage recruiting.
Inman covers the latest cohort of startups backed by Equity Angels, the operator-led syndicate. Upfront is one of six companies selected, recognized for solving cash flow and back-office challenges brokerages and agents face every day.
Upfront closes $2.5M in funding to scale its broker-and-agent financial platform — commission processing, early commission access, and benefits delivered through the brokerage. The round positions Upfront to expand back-office and embedded finance offerings across the country.
Inman covers Upfront's $2.5M round — capital to expand commission processing, early commission access, and embedded credit products for agents and brokerages.
RISMedia announces the inaugural Equity Angels proptech cohort — and Upfront's selection as a portfolio company. The syndicate backs operator-led proptech building infrastructure for the next generation of brokerages.
RETechnology syndicates the announcement of Equity Angels' first proptech cohort to MLS audiences, naming Upfront among the selected companies building the future of brokerage operations.
A directory profile of Upfront in HomeCode Reviews' real estate technology index — summarizing the platform's role in brokerage back office, commission processing, and embedded finance for agents.
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