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Profile2025

Pierre Calzadilla, Upfront — Real Estate Finance (Hispanic Wealth Project) →

A profile of Upfront co-founder Pierre Calzadilla, drawing on his 20+ years in proptech (Trulia, RealScout, and beyond) to explain why he's building an agent-first financial platform. The piece dives into Upfront's mission of transparency, lower fees, and equitable financial access, with particular focus on underrepresented communities in real estate.

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