We're builders from proptech, brokerage, and finance who watched the residential industry try to bolt modern services onto 2006 plumbing — and decided to fix the foundation instead.
Co-founders who've built product into brokerages, sat on the agent side of the table, and operated financial systems at scale. Upfront is the company we wished existed when we were running deals.
Two-time founder. Harvard Business School. Box Group portfolio.
23-year proptech veteran. Former NYC REALTOR®.
Real estate's preeminent back-office and operations expert.
Plus a team of operators, engineers, and customer-success specialists supporting brokerages across the US and Canada.
The agents and brokers we worked with were running modern businesses on twenty-year-old back-office infrastructure. They didn't need another front-end app. They needed someone to fix the plumbing.
We've all sat across the desk from the same problem: brokerages paying for five disconnected systems — trust accounting, commissions, onboarding, documents, reporting — to do the work of one. Agents waiting weeks to access commissions they'd already earned. Audit prep that took weeks instead of an afternoon.
So we built Upfront. One ledger for back-office accounting, modular tools for everything else — purpose-built for residential real estate, with the financial services agents have always deserved layered on top.
This is the company we wished existed when we were the ones running deals.
To empower real estate agents with seamless cash-flow and benefit solutions that remove financial barriers and let them focus on the work that grows their business.
To redefine real estate finance — becoming the platform brokerages, MLSs, and agents trust for fair, fast, and accessible financial services.
Trust, transparency, and a bias toward shipping. We earn business by lowering costs and raising standards — not by burying fees in the fine print.
Tell us what you're working on. We respond to every founder-to-founder inquiry — partnerships, investors, candidates, or just kicking the tires.